TikTok Unveils Expansion of Global Mental Health Fund and Innovative Safety Tools to Champion Digital Well-Being in Africa

0 0
Read Time:4 Minute, 52 Second

TikTok announces expansion of $2.3 million global mental health fund and in-app support services across Sub-Saharan Africa at Digital Well-Being Summit in Johannesburg

TikTok (www.TikTok.com) today hosted its inaugural Digital Well-being Summit in Johannesburg, bringing together policymakers, mental health experts, NGOs, and industry leaders across Sub-Saharan Africa. Delegates from South Africa, Kenya, Nigeria, Ghana, Ethiopia, Zimbabwe, and beyond gathered to further strengthen efforts to support and protect community well-being on the platform. The summit provided a platform for open dialogue on enhancing online safety tools, promoting digital literacy and access to experts, fostering a balanced online environment.

A comprehensive suite of new tools and partnerships were introduced, including the expansion of TikTok’s global $2.3 million mental health fund to Sub-Saharan Africa, expanded local in-app helplines, and an industry-first meditation feature for all TikTok users. The event also spotlighted ongoing efforts such as TikTok’s #MentalHealthMatters campaign, which continues to promote positive mental health practices across the globe. Together, these actions are designed to support balanced digital habits, providing communities with access to reliable information.

“We commend the private sector’s efforts to foster digital literacy and create a safer online environment for all. Such efforts reflect the government and the private sector’s collective responsibility to inspire creativity, empower communities and connect young people to the digital world,” added Hon. Minister Siviwe Gwarube, Minister of Basic Education, South Africa.

 

Bringing in-app meditation to our entire community

As part of its commitment to empowering users to manage their online experience, TikTok has introduced a guided meditation experience in Sleep Hours – an in-app well-being experience automatically enabled at 22:00 for all users under the age of 18. Anyone above this age can choose to turn it on. This feature, the first of its kind in the industry, was piloted in March 2025 and is available worldwide.

Research shows that mindful meditation can improve sleep quality, helping young users wind down and build healthier night-time routines. The introduction of this tool reinforces TikTok’s mission to support digital well-being by fostering better sleep hygiene and emotional regulation, particularly for teens and adolescents navigating the pressures of a hyper-connected world.

“People come to TikTok to learn, share their experiences, and connect with communities around the world. That’s why we’re proud to introduce tools that not only support digital wellbeing, but also empower our community, especially young users, with a safe, supportive space to explore and navigate complex emotions,” said Valiant Richey, TikTok Global Head of Trust and Safety Outreach and Partnerships.

 

TikTok’s Mental Health Education Fund Expands to Support African Organsiations

At the summit, TikTok also announced the expansion of its $2.3 million global Mental Health Education Fund to include organisations from Sub-Saharan Africa for the first time, marking a significant milestone in the platform’s commitment to supporting mental health education across the continent.

” We commend the private sector’s efforts to foster digital literacy and create a safer online environment for all “

With this expansion, three Sub-Saharan African organisations have been selected as inaugural regional recipients, including the South African Depression and Anxiety Group (SADAG), Mentally Aware Nigeria Initiative, and Kenya’s Mental360. These organisations will receive funding and platform support to develop locally relevant, evidence-based content that raises awareness, reduces stigma, and encourages open dialogue around mental health in African communities.

TikTok created the Mental Health Education Fund in 2023 to support organisations in creating authoritative, engaging and uplifting mental health content. Globally, the Fund has so far helped organisations gain more than 173 million impressions on their content, more than 600,000 new followers for their accounts, prompted more than 200,000 web visits, and helped recruit 486 new volunteers, thanks to a combined $7.3 million in ad credit donations.

 

Expansion of In-App Mental Health Helplines Across Africa

Building on a successful pilot in France and subsequent rollout across European countries, TikTok is expanding in-app helpline resources across Africa. In the coming weeks, users of some countries in Africa will have access to local helplines in-app that provide expert support when reporting content related to suicide, self-harm, hate, and harassment. This feature builds on existing capabilities that direct users to mental health resources when they report bullying and harassment, further strengthening access to timely and relevant support on the platform.

These partners can offer assistance including counselling, advice, free psychological support, and other essential services to those in need. While TikTok reviews reported content and removes violations of Community Guidelines, users can connect with these partner organisations to receive personal support, should they need it.

 

TikTok announces Mental Health Ambassadors to support online wellbeing in Africa

As part of its ongoing partnership with the World Health Organization (WHO), TikTok has officially introduced its new Mental Health Ambassadors, a diverse group of verified healthcare professionals from the WHO Fides Network.

The inaugural cohort of Mental Health Ambassadors includes:

  • Sanam Naran: (South Africa)
  • Dr Claire Kinuthia (Kenya)
  • Doctor Wales (Nigeria)
  • Doctor Siya (South Africa)

 

Commitment to Digital Safety and Innovation

The Digital Well-Being Summit underscores TikTok’s broader strategy to proactively address digital harms through innovation, collaboration, and empathy. By combining safety technology, expert partnerships, and community engagement, TikTok continues to lead the way in creating responsible, empowering online environments for African users.

“At Spectra, we are excited to be partnering with TikTok and believe technology should enhance human wellbeing and ensure safety at every touchpoint. Our partnership with TikTok for the Summit reflects our shared vision of creating digital environments that are not only innovative, but also secure and supportive. Together, we’re advancing solutions that prioritise both mental health and online safety for communities everywhere.” Yusuf Akoojee, Marketing Director at Spectra.

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

About Author

You may have missed

Lusaka — African health ministers and partners are calling for increased investment in integrated health services to address the growing burden of severe noncommunicable diseases (NCDs), particularly those affecting women and underserved populations across the region. At a high-level side event during the Seventy-fifth session of the WHO Regional Committee for Africa, delegates emphasized the urgent need for equitable access to prevention, screening, treatment, and rehabilitation across the continuum of care for NCDs. Disparities are especially pronounced in rural areas, where health infrastructure and services remain inadequate. Breast and cervical cancers are among the leading causes of cancer-related deaths among women in sub-Saharan Africa—particularly cervical cancer, which is both preventable and treatable. It remains the most common cause of cancer death for women in the region. In 2022, Africa accounted for nearly a quarter (23%) of the 76 000 global cervical cancer deaths. Meanwhile, severe NCDs such as Type 1 diabetes, sickle cell disease, and heart conditions claim more than half a million lives annually, including among children, adolescents, and young adults in some of the continent’s poorest communities. Inequitable access to health services continues to hinder efforts to reduce this burden. To improve cervical and breast cancer care in the region, urgent investment is needed in leadership, governance, and financing. Strengthening these foundations is critical in the current funding landscape. Advancements in strategic planning, healthcare infrastructure, workforce training, and—most importantly—equitable access to screening, diagnostic, and treatment services are essential. To address these challenges, WHO and its partners showcased successful integrated models such as the Women’s Integrated Care for Cancer Services (WICS), the BEAT Breast Cancer Project, and the PEN-Plus Strategy. WICS strengthens early detection, treatment, and integration of women’s cancer services into primary health care systems in Côte d’Ivoire, Kenya, and Zimbabwe. The BEAT Breast Cancer Project is a transformative multi-year initiative aimed at reducing breast cancer mortality among women in Tanzania and Ghana through early detection, timely diagnosis, and comprehensive treatment access. “PEN-Plus, WICS and the BEAT Breast Cancer Initiative are models for a new standard of care, rooted in equity, access and health justice. I urge countries to prioritize policies that embed these models into broader health system strengthening, said Dr Mohamed Janabi, WHO Regional Director for Africa”. Côte d’Ivoire offers a compelling example of progress, combining high HPV vaccination coverage—reaching over three million girls (91.4%)—with WICS-supported community-based screening campaigns to strengthen cervical cancer prevention. In Kenya, cervical cancer screening has been successfully integrated into national health services. “This gathering marks a pivotal moment to accelerate action for breast cancer prevention in Africa. We deeply value the leadership of the Ministries of Health of Ghana and Tanzania, and the steadfast support of the Pfizer Foundation in helping us achieve this milestone. The side event builds momentum for the policy prioritization of women’s cancers, partnerships to strengthen the broader women’s cancer ecosystem, and advance a health-systems approach to breast cancer prevention and management”, said Dr Somesh Kumar, Senior Director, Jhpiego. PEN-Plus expands access to care for severe NCDs at the district hospital level. Since its implementation, 20 countries in Africa have increased access to services for severe NCDs. Over 15 000 people are currently receiving treatment for chronic conditions such as sickle cell disease and Type 1 diabetes through PEN-Plus clinics.