Pink October 2024: A Pan-African Campaign for Women's Health -

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“Prevention Knows No Borders: Let’s Inform Ourselves, Let’s Protect Ourselves”

On the occasion of Pink October 2024, the Afiya press group, a leading media outlet for health in Africa, is partnering with L’Africaine, a leader in information dedicated to African women, to launch an ambitious and innovative breast cancer awareness campaign.

A Cross-Border Initiative

This year, our message is clear: “Prevention Knows No Borders: Let’s Inform Ourselves, Let’s Protect Ourselves”. This bilingual campaign, in French and English, aims to transcend geographical, linguistic, and cultural barriers to reach as many women as possible across the African continent and beyond.

A Rich and Varied Program

Throughout October, our platforms and those of our media partners will broadcast:

Daily awareness messages

Inspiring testimonials

Health expert advice

Practical information on prevention and early detection

“Pink Thursdays”: At the Heart of the Action!

Every Thursday of the month, we organize “Pink Thursdays”, interactive online sessions where:

Health professionals will answer public questions live

Women will share their experiences

Virtual self-examination workshops will be offered

Information materials will be distributed

On the Ground: Screening and Awareness

In partnership with local associations and health centers, we organize days of:

Free breast cancer screening

Face-to-face awareness workshops

Unity is Strength

Dr. Samira Kilanyossi, Editor-in-Chief of Afiya, emphasizes: “This campaign is a unique opportunity to create a pan-African movement for women’s health. By uniting our forces, we can have a real and lasting impact.”

Ms. Pélagie Blewussi, Director of L’Africaine, adds: “Informing and protecting African women is our daily mission. This Pink October campaign is an opportunity to amplify our message and reach every woman, wherever she is on the continent, because to live long, one must live informed.”

How to Participate?

Follow our social media accounts: @Lafricaine and @AfiyaForHer

Share our content with the hashtag #LiveInformedLiveLong

Sign up for “Pink Thursdays” by joining the WhatsApp community via this link: https://chat.whatsapp.com/ILNF0MeVFqi31VlF8bQkch

Together, let’s make this Pink October 2024 campaign a turning point in the fight against breast cancer in Africa. Because health knows no borders, let’s inform ourselves and protect ourselves!